Capital One Social
We turned commercials into reaction gifs that fans could use to express the highs and lows of March Madness.
To continue the March Madness fun, we also posted this series called "On The Road With Charles" following his road trip to each host city.
On top of getting 4.5M views, these gifs helped win some awards.
2016 Silver CLIO Sports / Integrated
2016 Bronze CLIO Sports / Sponsorship
When your team makes it into the tourney… #SelectionSunday #RoadToOne #MarchMadness https://t.co/a8CnOKQz58 pic.twitter.com/7lD2BZGgzN
— Capital One (@CapitalOne) March 13, 2016
Live look at America #BracketBusted #MarchMadness pic.twitter.com/Cl3vdYCX8p
— Capital One (@CapitalOne) March 18, 2016
When your team makes it to the #FinalFour. https://t.co/nJdAeuKDC4 #RoadToOne pic.twitter.com/ctxPRTuxa4
— Capital One (@CapitalOne) March 28, 2016
When your team punches their ticket to the #Sweet16 #RoadToOne https://t.co/LSxxvpErEm pic.twitter.com/WysvISbEwV
— Capital One (@CapitalOne) March 21, 2016
When you’re crunching the numbers to see if your bracket still has a chance. #MarchMadness #RoadToOne pic.twitter.com/vqVv8fMAgf
— Capital One (@CapitalOne) March 20, 2016
When it's only the first game and you're already worried about your bracket... #MarchMadness #RoadToOne pic.twitter.com/DGMeO6Zs8n
— Capital One (@CapitalOne) March 17, 2016